Resources Library by ANA

Testing design via eye-movement analysis

In toady's markets design can be regarded as a force for achieving market success. Strategically-oriented management in design and communication is required and an intelligent, improved product design. As we all know, design is a process of...

Catalogue: Seminar 1995: Successful Product Engineering

Author: Norbert Hammer

June 15, 1995

Corevalues? in G.P.s' treatment of angina

This paper presents the results of a research project aimed at identifying the CoreValues ™ associated with UK General Practitioners' (G.P.s 1 ) treatment of angina pectoris. CoreValues form the output of a novel marketing research approach...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Ian Mcmaster, Paul Cawte

June 1, 1994

Testing fragrances for personal products in the Middle East

In the Middle East, consumer testing of fragrances for personal products poses all of the same methodological problems as in other parts of the world, plus some particular problems having to do with the place of perfume in Moslem culture. The...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Ivor Shalofsky

January 1, 1994

Analysis of problems inherent in the prevailing fragrance research

The present fragrance research situation can be defined by just two words: need and dis-satisfaction The need for fragrance research is based on the fragrance's perceived importance as the "invisible brand personality", due to which it is constantly...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Barbara Busch

June 15, 1993

General user experience of international research on children

During recent years we have seen a tendency towards children being looked upon as independent consumers who to a large extent do not depend on the influence of their parents. This means an increased focus on children's' needs and demands by the...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Niels Sandal Jakobsen, Lisbeth Flydtkjaer

June 15, 1992

Measuring the vitality of a product after its launch

The paper is divided into four parts illustrating problems linked with verifications a Company can be faced with, within the market realities, when it decides to launch/relaunch/modify a product. This verification takes place after the research...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Fausto Falcone, Mario Figini

Company: Nestlé

June 15, 1991

The testing and development of innovative fragrances

Part one of the paper reviews the innovation process and relates this to the creation of new fragrances. Special attention is focussed on the development phase, of the creative process, which recognises the difficulty of using conventional market...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Tom McGee

Company: Givaudan

June 15, 1991

A market model used to develop the positioning platform for a new antihypertensive

The paper is divided into two parts. The first part explains the market model used to represent the antihypertensive market in Italy. The model takes into account the nature of the prescribing situation and its anomaly with respect to many consumer...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: Nigel J. Burrows

June 15, 1991

First impression versus extended usage

In the fine fragrance industry, unlike many other fmcg industries, systematic consumer product-testing has usually been conspicuous by its absence. The reasons are varied, including perfume's own traditions rooted in fashion rather than in marketing,...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Ivor Shalofsky

June 15, 1991